The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz. Next, I’m going to share some of the fantastic responses and expand upon them. Split-testing the colour of your buttons (unless you really want to) The more people talk about CRO, the more you hear bizarre recommendations on the colour of your buttons and headlines, the alignment of form labels, and so on. "Promotional" means product descriptions or anything else that "sells" an idea or makes a call to action to the visitor. 1. Important steps in creating a marketing automation strategy. The widgets are all communication campaigns concentrated into a tiny tool, which people can find practical, useful, or revolutionary. Functional copy stuck to the facts and just simply said what you would be finding on the page you clicked through to. Our Online Reputation Management Playbook. org, which he sold to Moz in November 2012. Please keep your comments TAGFEE by following the community etiquette. I really want to rank #1 for "SEO" because Moz offers SEO software. Gather different perspectives. Theory #1: Snippets aren't featured based on organic search ranking factors alone. Potential business uses. Local businesses in competitive markets must master traditional SEO, and the free MozBar provides a wonderful introduction to the metrics you need to look at in analyzing the organic strengths and weaknesses of clients and competitors. There are six parts, and they're laid out below as follows: Effects of increased/decreased volume on overall traffic. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we run. Be sure the URL you enter includes a UTM parameter for tracking purposes. If their name is attached to the event, you might get more exposure and more link opportunities. A keyword research tool like Moz Keyword Explorer will do the trick! This tool allows you to find new keyword ideas two main ways: by typing in a word or a phrase and getting back related keywords (the “Explore by Keyword” feature):. It is tempting to apply past display ad truths to your retargeting efforts, but this isn't your best decision. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Instead, consider buying real followers to increase your reach and engagement. Preferably, if you can, you actually want to turn the test on and off for the same kinds of pages. Obtainability: Bots’ ability to access information and parse your content. Type 1 decisions are not reversible, and you have to be very careful making them. All communication on the Moz sites should be appropriate for a professional community with people of many different backgrounds. Type 2 decisions are like walking through a door — if you don't like the decision, you can always go back. Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz -What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. To shape a community where every voice has a chance to be heard, where every person is valued, respected, and offered a safe place to thrive. And we'll see you again next week for another edition of Whiteboard Friday. "Promotional" means product descriptions or anything else that "sells" an idea or makes a call to action to the visitor. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle !Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. "Make a packing list, and don't forget: Water bottle - stay hydrated. Most of. 4 reviewed the information and provided details of authority and strength of potential targets. Moz. Select Delimited, click Next, select Comma, and click Finish. The story, which took a sympathetic viewpoint on convicted rapist Daniel Holtzclaw, sparked a huge amount of controversy among SB Nation readers and garnered the blog a great deal of media attention. Guy Kawasaki and George Takei on Facebook. To ask and answer questions in Q&A, sign up for a Moz Pro membership. Moz may delete, modify, or restrict the display of User-Generated Content at any time for any reason, including but not limited to a change in Subscriber account level, Services cancellation, violation of the TOU, or violation of the Moz Community Guidelines; once deleted, User-Generated Content may not be retrieved. Pretty cool. Meta robots NOINDEX. Learn more. To shape a community where every voice has a chance to be heard, where every person is valued, respected, and offered a safe place to thrive. Compare SEO ProductsThis is the process that I'd urge you to use when you're doing that B2B content strategy. Choose competitors that tend to target the same audience (s). Measure the resulting changes and declare a test a success if the variant group outperforms its forecast while the control group does not. And he did. All right. Whether it’s through manually targeted emails or personalized and behavioral based campaigns, email remarketing lifts conversion rates. These days, Google algorithm updates seem to come in two main flavors. So Markdown really lets you take your skills as a writer, focus on those skills, write really well, and convert it to equally good HTML. business listing searches in our Check. " That's work that you need to do. If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other. Our latest site speed study refresh looked at 10 websites spanning a number of industries and 26,000 different landing pages, ranging in performance from extremely slow pages (upwards of 9 seconds) to extremely fast (under one second). So what I see lots of folks doing is they look at a search result or a set of search results in their industry. While GTM is, obviously, a Google product, it’s hardly limited to just working with tags for other Google services like AdWords. I highly suggest you sort of reconsider and. Example – A business in Australia: “We should expand into the UK. So basically, indexing content is not that hard in Google. Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow. IBM and NRF discovered that, in a global survey of 15,600 Gen Z-ers, 60% would not use an app or site that loads too slowly. You want to weigh the competitive search volume against qualified traffic. It will convert to a full link with the text as your proper link text. Link Explorer is over 20x larger and 30x fresher than our legacy link index. Download Moz's new Technical SEO Site Audit Checklist. Be sure to meet and greet them and get to know them. 1. Let me first explain what I mean by one-time SEO. Although not a traditional inbound link profile to analyse, Wikipedia's inbound links do highlight a number of interesting factors relating to natural links: Link authority is spread, but typically weighted towards the lower end of the scale, both for PA and DA, but particularly for PA. This has been further confirmed by SEOmoz and in particular Jen with the awesome case study - A Tweet's Effect on Rankings. In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services. There’s nothing quite so organized as a good old spreadsheet, and to save you trouble, we’ve created this one for you, pre-filled in with major holidays and a few influences and fields we think will help you get started. The fluency bias or the fluency processing bias essentially suggests that things which are more easy for us to comprehend, which are more simple for us to digest, lots of good examples here. In addition to the security offered by HTTPS (which we'll discuss below) there are additional SEO benefits for marketers to take advantage of. This is sort of a silly tax price example here, where we assign a numerical value to tax and we do the same for price. But you're going to have to tweak this. Sure, tweets can have an extended old age, with a couple of people continually zapping the tweet back to life. So if you're incorporating some of that, not only do you get the extra traffic. The REP consists ofThe original REP. Google provides us with a number of tools. Plus it's just a good user experience. When your time is already at a. There aren’t hundreds of thousands of people searching for fiberglass pool information online, but the ones that are searching are the ones he wanted to capture. Booth, tent, or table at event. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. DO fix broken links. Victoria loves its “little free libraries” – the homemade book exchange boxes in front of homes, schools and businesses – for good reason. The most current versions of the Moz Privacy Policy and Moz Community Etiquette are incorporated into this TOU by this reference, and supersede and replace. Once the crawl is complete, click the “Images” tab to see the complete inventory of images hosted on your site. All the directives we have worked with have applied equally to all robots. Do not use our site or tools to engage in personal attacks, defamation, harassment, spam,. Subscription slowdown. Because of our Beginner's Guide to SEO. S. The first one, and this is just going to open up a whole rat's nest I'm sure, but okay, ALBERT. The most popular way to raise funds was to solicit Facebook supporters for individual donations. In the 3 years since, the Moz community has become not only one of my favorite learning platforms, but a home away from home, and the launching point for dozens of friendships. He inspires me to find. The value of Twitter Followers Campaigns isn't limited to the new followers you're buying. If you combine 4 of Google’s advanced operators (inanchor:, intitle:, intext: and allinurl:) into one query, it is possible to pinpoint pages that have the term in their backlinks, in their title, on the page, and in their URL. This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. Tim Resnik's Moz essay from a few years ago walks you through the process of exporting a batch of log files into Excel. You won’t achieve that goal, but set your sights high. org vocabulary is structured is with different “types” (Recipe, Product, Article, Person, Organization, etc. Consider emotion. Today I'm pleased to announce that we're embarking on our journey to global expansion with support for U. Email newsletters rate as the #1 channel to nurture leads. This may seem like an obvious one, but it cannot be stressed enough. Keyword research, or choosing the “right” keywords to target, is a foundational aspect of SEO because it provides a roadmap you can use to optimize existing content, and produce new content in the hopes of ranking higher in SERPs. This method requires programming skills and good understanding of web servers and the HTTP protocol. 1. Giving a positive experience before and after purchase, creating and fostering conversations around the brand, getting coverage. However, the key takeaway from this is experiment is to refrain from using unsolicited search traffic for ranking gains. Properly call your CSS files. Community and Forum: MOZ has an active online community and forum where users. It means more people are visiting your site and it sends important signals to Google that your page is relevant and awesome. Please keep your comments TAGFEE by following the community etiquette. There are a few specific benefits worth mentioning: Speakers and content: Our speakers bring their A-game each year. In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called "International SEO and the Future of your ROI. So pretty massive. Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Next, ask them what their average closing ratio is on Internet leads. The screenshot below shows the effects of applying the formula to all of the data. Commercial content focused on appealing to the financial aspects of a purchase decision. On July 12th, 13th, and 14th, join. m. See examples of MOZ used in a sentence. That said, it's interesting that Moz email and social media subscribers who weren't Moz Blog readers felt motivated to take a survey entitled "Moz Blog Reader. Identify the set of pages you want to improve. There's a bunch of tools, like Sitebulb, Moz Pro, and Screaming Frog, that can allow you to analyze your technical SEO issues involved. Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled. As its name suggests, "start render" indicates when content begins to display in the user's browser. To do this, you can perform the following steps: In the Admin sidebar, navigate to Content > Design > Configuration. STAT SERP tracking and analytics for enterprise SEO experts. @Moz ‧ 91. The data shows that only 25% of links to category pages are targeted - people are less likely to link with good keywords to your category pages. "Making your headline red will increase your conversion rate 30%. And according to domain data we collected at the New Fine Arts Lab, the number of sites with the top four TLDs is as follows: . The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. And that is what that research shows, right, that essentially folks who invest in marketing, in sales during a recession tend to outperform and more quickly outperform their competition as markets resume. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called "International SEO and the Future of your ROI. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. Social roadmap: Increase engagement with community by 5% on Social channels in order to increase traffic from social by 15%. 2°, set on December 13, 2012). Branding | Whiteboard Friday. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal. Moz. Dive in and ask questions, answer questions, or set up a get-together during the event. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. 3% increase in women since 2012. Whereas at an agency you might lose a client over communication lapses, in-house SEOs could lose their jobs. Paid Search Marketing (PPC) The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. See moreWe're proud to provide a community where everyone feels safe and welcome. Here is a short list of “non-official curators” people and brands, who are indeed doing great social content curation: Avinash Kaushik and Mackenzie Folgerson on Google+. When you link out, it creates a signal to other websites and content creators that you're a willing participant in the web's natural linking environment and not a closed-off community or purely self-referential, pompous know-it-all. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn. There are a couple of other points of consideration around the future of keywords: The move towards the knowledge graph, entity searches, and Google's associated shift from indexing to understanding. Gather different perspectives. Attractive people on magazine covers are more likely to draw our eyes. This will be tricky if you were the one to build the now-lost links in the first place, so if you did, make sure you’ve put together a strategy to build longer-term ones next time. Lessen the amount of CSS files (concatenate your CSS files into one file, noting that this becomes less important with HTTP/2) Minify your CSS (remove extra spaces, characters, comments, etc. Blogger outreach, PR commenting and relationship building with authority figures in relevant industries are amongst the most legitimate and. Their role: Responsibilities can include product development, advertising, press and promotion. The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. The first step to using Google Analytics to assess cross-browser compatibility is to take a look at the relative bounce rates of the different browsers your readers are using to view your website. Partially Accurate (+1) – Predictions that are in the ballpark, but are somewhat different than reality. On keywords #1 and #3, which has the most data, about half of the PPC goes to the home page, while the other half goes to a second level page. Address. DonateApp reports that: A 2012 study of 3,500 nonprofits found about half of them (46%) have raised funds on Facebook. The more resources your browser requests to render your page, the longer it will take to load. Our research also shows that achieving above-expected user engagement metrics result in better organic rankings, which results in even more clicks to your site. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. Add internal links to bullet points to help guide customers through the buyer's journey. In the beginning, there were keywords. While the weather has been a bit stormy off and on since Penguin 2. It's been out for about three years now, and the sites that are taking it seriously, I've seen quite a few recently that are now getting more traffic from Google Discover than they are. First is just to manually resubmit a URL after you have tweaked that page to target that featured snippet. At this point we should have a spreadsheet of link targets, which we have gathered pretty quickly using some simple search queries and a few plugins or tools. Use your words. This, my SEO friends, is that checklist. Paid search management is a great component of your marketing to outsource or delegate to a specialist. My analysis shows that SMM impacts SEO much more than you might think. Insights & discussions from an SEO community of 500,000+. Joel recommends using a simple-colored background and highly visible 42-point font size for turning this image into a CTA button-style graphic. There could be a good reason it’s set up that way, or it may be an oversight. Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. 8. We assign each of the aforementioned criteria to one of these stages: Stage 0 (Counterproductive) - The client is engaging in harmful or damaging SEO practices. In the 3 years since, the Moz community has become not only one of my favorite learning platforms, but a home away from home, and the launching point for dozens of friendships. The concept was this: If your page focused on a certain topic, search engines would discover keywords in important areas. There are three (3) primary reasons to be concerned about JavaScript on your site: Crawlability: Bots’ ability to crawl your site. First, find out if a Go Local/Shop Local/Buy Local/Stay Local campaign already exists in the business’ community. Engagement thins as volume grows. In this case, we have 18: Step 6: Export your keyword list to a Campaign in Moz Pro: Step 7: Filter SERP Features by “Related Questions” to view PAA box opportunities: Step 8: Explore current PAA box. So, again, return to looking at those metrics. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In a post from way back in 2008, Moz community member, Amplified-media, described the process of building a wireframe specifically for SEO purposes. All too often basic web analytics can mislead marketers which can lead. 3. While the two formats are very similar in terms of being good choices for displaying simple graphics, PNG files have the advantage of being able to compress to a size 5–25% smaller than the equivalent GIF file. 1. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. After 12 months of terrific growth in the US, and a boatload of technical improvements and feature releases--especially for Enterprise customers--we released the Check Listing feature for a limited set of partner search engines and directories in the UK in April of this. One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U. 1. Target users that live in another part of the world. Syndicating Content. 22 billion sites. Be clear on what you are offering the blogger. All communication on the Moz sites should be appropriate for a professional community with people of many different backgrounds. As a Community member, you are prepared to enroll in. The fact is that a brand is already a source of trust and credibility. For instance, it could be the case that, for the keyword "ankle boots", two of my pages are ranking at the same time: Page URL. Look, here's a personal example. Identify and reach out to influencers. txt commands in the “Edit custom instruction of robots. It took less than 24 hours for SB Nation to pull the piece, calling it “a complete failure. 4. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. Show your manager (s) how much a drop in link count affected your rankings and ask for the resources it’ll take to replace them. Here are a few possible explanations I could think of; let me know your own ideas in the comments!A canonical tag, as with a 301 redirect, does not pass all of the link value from one page to another. Impact on local. The Technical SEO Certification is a five-part series dedicated to technical SEO, combining video lessons with tasks and activities to allow for practical application of important concepts. From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. Establish a process for keyword research. If you follow this and learn from this history, I think you'll do a much better job, generally speaking, of writing for SEO than a lot. Good customer service looks like: Brand accessibility on social platforms most favored by customers. Even something as simple as hyperlocalizing content to the needs of a given community represents a significant undertaking. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Now this is important because some studies have found that upwards of 25% of all traffic is bot traffic. 1 name of website analysed. (Or not) Move on to the next project. 328 and 0. Important information architecture best practices. When creating a pay-per-click ad (PPC) ad, it is easy to overlook the importance of the display URL. Integrate content that can enhance the user experience. homepage etc. So this is where you just assign values to words or whatever variables you're working with. This is extremely hard, sometimes impossible to measure. Additionally, according to Wikipedia, the . The good folks there will know if other local business owners in the client’s community have already expressed interest in creating an alliance. In today’s post on accessibility + SEO, we’re digging into on-page aspects that include formatting text, colors, links, and content that we can’t see see but machines can. 88% of respondents read/used reviews to determine the quality of a local business; an overwhelming majority of respondents, 93%, said they checked reviews before dining or shopping. +1 250-474-1941. Sharing instead of selling. But, there are many people in the industry who aren't grasping the real. So these are what I would consider some of the potential measures of authoritative content. 2 provided details of software used. de. The Authority could be suffering from any or all of the following: Keyword research is 5. Here's a review of the three common solutions to conquering duplicate content: 301 redirect. So funnel testing is testing all the way through the funnel, from acquisition at the SEO end to conversion. So it's SEO testing plus CRO testing together. Initially, you might want to just go after search volume. Security critically important. 301 redirects result in around a 15% loss of PageRank. Enter your Email address, unique Display name (this will be displayed publicly in your Community Profile and your interactions in the community), and Password - be sure to also agree to the Moz Terms of Service and Community Etiquette guidelines. 4. Advanced SEO. 6 than they are to the 18 and 1. Step 5: Once in a list, KWE will tell you how many “related questions” (People Also Ask boxes) opportunities are within your list. Very few people are going to come out of the woodwork, and “extol the virtues” of an exact match domain, and put their website under the ever scrutinous eyes of. Check Page Authority to see if one page has a higher PA than the other using Open Site Explorer, then set up a 301 redirect from the duplicate page to the original page. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal. Paste the data into cell A2 of the Excel file. TF analysis is usually combined with inverse document frequency analysis (collectively TF-IDF analysis). 5. Here are a few reasons to use bullet points in your content to boost on-page SEO: Break content up and make blocks of text easier to read on mobile devices. Every test should be repeatable and repeated multiple times. Schedule a call. Also ask for their bio/resume/credentials and look the person up on LinkedIn. So you might look at the content or title grade for something. He noted that he created SEO specific wireframes in order to describe to clients the ways in which internal navigation, metatags, and content could be optimized. The marketers who are part of the Moz community are on the cutting edge of technology and tactics, but they're also passionate about bringing value from their. There are three general ways to make log analysis easier in SEO or any other context: Do-it-yourself in Excel. 1. Keyword Usage. Identify on-page opportunities to improve. Organize your linking leads. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the. In the two-week period following the loss, that client lost over 39K clicks. As a Moz community member, you can: Attend our in-person events; Access all of our exclusive SEO content and resources; Exclusive entry to Moz Lab, where you can try out. It's not going to apply to you or to everyone. A Few Additional Notes. If you grab your load time from Google Webmaster Tools, you can use this equation to gauge how fast you are compared to the rest of the web. Read the room. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic…Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. There are some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from. Pay Attention to These SEO Trends in 2020 and Beyond. She is currently the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics and conversion rate optimization. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. Proprietary software such as Splunk or Sumo-logic. The International SEO Checklist. 3 outlined how information gathered was used in decision-making process. S. Think outside the structure of your current site. ALBERT. Step 5: Once in a list, KWE will tell you how many “related questions” (People Also Ask boxes) opportunities are within your list. For quite some time, EMD’s have offered a competitive advantage for SEO’s who understood how to use them. 1. 1. 1. We’ve identified and track 24 unique benefits of sponsorships related to local marketing: Ad (full or partial) Advertising on event app. If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other. ”. Review the columns, and click Create Report. Click on it, and you'll see something like this: On the far-right, under the main header, click on " [+] Create new list. While this won't prevent all. With GTM, you’re able to add, edit, and disable tags without having to touch the source code. Now, the reason you want to do the multiple tests is because you want to be assured, confident that it was what you changed that did it. 70% On-page, 30% Link-building. On 8/13, that number jumped to 10. Insights & discussions from an SEO community of 500,000+. 2. The International SEO Checklist. . Enter your Email address, unique Display name (this will be displayed publicly in your Community Profile and your interactions in the community),. Click the “Add a Button” option in the Google Posts wizard. A Request: Curiously, prior to the release of this post and our research publicly, there have been a number of negative remarks and criticisms from several folks in the search community suggesting that LDA (or topic modeling in general) is definitively not used by the search engines. In this equation, x is the time it takes your page to load (in seconds) and the result, y is approximately the percent of pages that your page is faster than. There’s a Jeff Bezos saying that’s appropriate here: “There are two types of decisions. On the other hand, some snippets are very short because their Meta Descriptions are very short. 10 Dead Simple Tips to Take Advantage of Google+ for SEO. Lessen the amount of CSS files (concatenate your CSS files into one file, noting that this becomes less important with HTTP/2) Minify your CSS (remove extra spaces, characters, comments, etc. We'd been planning the rebrand from SEOmoz to Moz for about 18. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. First and foremost, content distribution is the thing that you need to be thinking about if you want to combat the fact that it is becoming harder and harder than ever before to stand out as a content marketer, as a storyteller, and as a content creator in today's landscape. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. If you work in online marketing, the chances are good that you've worked on, are working on, or will at some point work on a WordPress site. There are a couple of other points of consideration around the future of keywords: The move towards the knowledge graph, entity searches, and Google's associated shift from indexing to understanding. Using that framework, in order to get a. This is a tough place to build community, not an impossible place, very tough compared to these. There's a short answer with a big asterisk, and in today's Whiteboard. But once you have the list of the issues, you might not always know how to prioritize your effort. The search then reduces the initial 79,400,000 to 11,200,000. 10:10. 5. Prior to her move to Oklahoma, she was Head of SEO at Moz. Small Business Solutions. Because, in 2018, links still do matter, still are an important part of SEO. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. category pages vs. Click Create an account. Looking at the ‘other’ anchor text distribution, the number of links for branded and URL anchors increase 5% and 7%, respectively. The Website Benchmarks section shows metrics for around half a dozen sites from ten different niches (based on the list originally prepared for comparing SEOMoz Trifecta data. Company names and brands. Thumbs down to: Third-Party Contextual Advertising - Google AdSense or YPN just don't excite me, and I think they'd undermonetize and be limited to only those folks who use Twitter on the web (and not through third party apps or mobile). Link Building. You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. The Definitive Guide to WordPress Security. com:Community & Customers. In 2012, I decided to undertake an evergreen. Illustrating the Long Tail. By May 7, it appeared that the dust had mostly settled. David co-founded GetListed.